Late spring 2018, Baird Brothers jumped on a call that would (yet again) change the trajectory of the well-established, family-owned company.
Decades of twists and turns in the economy and multiple advances in technology had positioned Baird Brothers as a leader in the lumber and fine hardwoods industry, but for the first time (because of that ONE call) the company was on a national (and international) stage — standing under the bright lights that are This Old House.
The project? The 2018 Idea House.
The goal? Deliver the highest quality products to the best (and most well-known) home improvement juggernaut in the United States…and fast!
