Canfield Business Reveals Onsite Content Studio
Complete with an audio/video set, Baird Brothers’ onsite studio will produce industry-focused videos and podcasts for customers nationwide
Canfield, OH: Following the lead of major brands like Red Bull and Southwest Airlines, Baird Brothers Fine Hardwoods recently unveiled its own onsite content studio, which will be utilized to produce high-quality programmatic content for consumers nationwide.
The studio, referred to as Studio 3B, was named after the three Baird brothers (Howard, Richard and Paul) who established the hardwood manufacturing company in 1960.
“It’s no secret that video and in-house marketing content is taking the world by storm, and with Studio 3B, we will be able to consistently deliver the type of content our customers are looking for,” said Steve Stack, director of new business development. “From project tutorials and how-tos to discussions with guest builders and industry experts, we want to be the trusted resource that consumers turn to in the hardwood lumber industry.”
The buildout of Studio 3B highlights a wide variety of Baird Brothers products while also being a completely functioning workshop and set. All videos and content produced in the facility will be housed on the company’s digital content hub – https://contentstudio.bairdbrothers.com/.
Currently, the digital content hub features Build It With Baird, a DIY/tutorial video series; American Hardwood Advisor, industry interviews hosted by Steve Stack; Shop Talk, quick tips and answers to common hardwood lumber questions; Proud Partner of This Old House, highlighting TOH builds that feature Baird products; Project Plans, downloadable DIY projects; and Studio 3B, a virtual walkthrough of the studio itself.
“In today’s market, you have to be omnichannel. You can no longer get by in the industry with just a print catalog,” said Tyler Baird, third generation family member. “People nationwide will be able to consume our content in the way that works best for them: video, audio, social media, downloadable guides. Any type of content on any type of device, we’ll be there.”
Baird Brothers Fine Hardwoods manufactures and retails high-quality architectural hardwood products, including mouldings, handrails, stair parts, flooring, S4S lumber and more. Since 1960, Baird Brothers has based its business on quality, integrity and attentive customer service, and is proud to have the capability to complete any job, from large project coordination to logistics. Baird’s inventory allows for same-day shipping, and the company’s ability to provide custom moldings and interior doors has made them the architectural millwork provider of choice on projects from coast-to-coast.
